Everyone knows salads are healthy? Right? Amirite? The make you thin and healthy! And cheeseburgers and chicken nuggets are pure evil and make you ugly and die.
Well, according to Sumo Salad, an outlet found in food courts everywhere in Australia. See Axis of Fat’s post on this heinousness.
Only they’re a bit like Subway on this “We’re healthy!” front: hypocrites. If you compare their nutritional info sheets to those of McDonald’s, KFC and so on, you can see that they have many menu items which have more fat/calories/etc than a cheeseburger, 6 nuggets, small fries, and other apparently evil food items. The chicken and mushroom salad has 36g of fat, for example. All of their wraps have at least as much fat and energy as a chicken burger. Even their lowest-calorie mini rolls are about on par with a cheeseburger or 2 pieces of fried chicken.
Maybe you’d get a little more nutritional diversity out of a chicken and mushroom salad as opposed to Big Mac, but that’s not what the advertising campaign is about. It’s about claiming Sumo Salad is “healthy” and will prevent cankles or whatever the hell else because it’s low-fat/low-cal compared to other fast food franchises. This is simply untrue. It’s just an excuse for some body-shaming and food moralising in an attempt to sell more of their products. Bleah.