The thin end of the Apple

Well, I was considering buying a shiny new 24″ iMac as my next computer upgrade. Was. Until I saw their new advertising tagline earlier this afternoon.

The new iMac. You can’t be too thin. Or too powerful.

Now somebody probably thought this was a smartypants hipster take on the Duchess of Windsor’s gaggingly inane comment (I always got the impression she thought she was being, like, totally Dorothy Parker with that one), but … WTF? Harriet Brown has awarded the marketing department a Leaden Fork Award, which really ought to go in a few eyeballs over at Apple.

I’m going to have to go into the Apple Store and hang around being blatantly fat right near the iMac counter or something. Smug bastards. I don’t care how much faster it runs Adobe CS3 anymore. Not going to buy one, not even if it comes with three ponies and a Hello Kitty made entirely out of rhinestones. I should have known things were heading this way when those Mac vs PC ads came out – the smarmy ‘Mac’ character gave me the irrits; he seems like the kind of “progressive” guy who inevitably turns out to be a concern troll.

Contact Apple:

Steve Jobs himself: sjobs@apple.com
(See what happens when you write polite emails to Mr Jobs)

USA/Canada
1 Infinite Loop
Cupertino, CA 95014
408.996.1010
Apple Public Relations (408) 974-2042

Australia
PO Box A2629
South Sydney NSW 1235
133 622
Apple Public Relations (02) 9641 8399

UK/Ireland
Hollyhill Industrial Estate
Hollyhill, Cork
Republic of Ireland
Apple UK/Ireland Public Relations appleuk.pr@euro.apple.com / 0208 218 1440